Social Media Monitoring and Measurement

Social Media Measurement & Monitoring is back, one of our most popular events, on the 26th to 27th March in London. The two day event will feature the very best of the measurement & monitoring in one place. We’ll have a keynote from ‘The Queen of Measurement’ Katie Delahaye Paine along with insights from author and analyst Marshall [...]

Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool. We were pleased to have an [...]

It’s common practice for brands to monitor and listen in to what social media users are saying about them. It allows companies to solicit feedback about products or services, identify potential leads or offer social customer service. Yet recent research from NetBase and J.D.Power suggests that 51% of social media users want to talk about companies [...]

Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data. During our recent social media monitoring webinar, Matt Rhodes from Fresh Networks argued that in order to gain actionable insights from sentiment you need to look beyond the basic level. [...]

Socialbakers launched in 2008 and now claims to be one of the world’s leading social media analytics providers, with clients in over 75 countries worldwide. Their products include Analytics Pro, Builder Pro and Market Insights. We started using Analytics Pro earlier this year and thought we would share our experiences about what it offers and [...]

On December 6th Our Social Times is hosting a free 1-hour webinar on ‘What to Look for in a Social Media Monitoring Tool‘. We have an excellent panel including Nathan Gilliatt, one of the world’s most experienced social media monitoring experts. Joining him will be Leon Chaddock, CEO of social media monitoring specialists Sentiment Metrics and our own Luke Brynley-Jones. You can [...]

Engagor is a relative newcomer on the social media monitoring and social media management scene, but is definitely one to watch. Since the Belgian outfit was founded last year, the company has started to raise its profile – so we took a look at what they have to offer. Social Media Monitoring One of the [...]

Giles Palmer began developing Brandwatch in 2005 and it has gone on to become one of the world’s leading Social Media Monitoring companies. With new offices in Europe and the US, their reach is spreading across the globe. I recently caught up with him to discuss these latest developments and find out what else is [...]

As founder and Managing Director of Sentiment Metrics, Leon Chaddock is one of the leaders in the social media monitoring and analysis space. Today, he works with over 400 clients globally, including many of the world’s leading brands – so I met with him recently to learn more about his company and his views on [...]

EngageSciences was formed in December 2009 and is headquartered in Oxford, United Kingdom. The founders of EngageSciences are Richard Jones, Lee Shepstone and Iain Short. This social marketing technology company is focuses on managing facebook and twitter campaigns that attract followers and convert them into ardent fans. Key Features Engagement Options: A social media presence [...]