Social Media Monitoring Reviews

Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s have any impact on rankings, I decided to run some similar experiments in order to give a more conclusive answer.

Social Marketers are much more interested in mastering chosen social marketing platforms, integrating social media with their existing campaigns, and forgoing for now measuring their social media ROI. This finding about the readjusted importance of ROI was totally unexpected.

There is no dearth of warnings that every company, or service provider needs to heed the demands of its customers. Fail at this, and you fail in your business. But every now and then, we hear of stories where the lesson is learnt the hard way.

This is the second in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). This post covers a brief history of influence analysis. You can read the introduction to this series here.

This is the first in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). Over the coming weeks Marshall will be sharing excerpts from his book.

I’ll be hosting Social Media Marketing & Monitoring 2011 in New York on 12th October. It will include an insightful session from social media monitoring company, Brandwatch, plus a discussion on Influencer Analysis & Engagement, led by Pierre-Loic Assayag, Founder & CEO of Traackr.

I often get asked which social media monitoring tools I would recommend for particular businesses. Picking a solution isn’t easy and I would recommend going through an in-depth review of your requirements before spending any money.

Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (below) which shows clearly that only 35%, little more than a third, [...]

This is a guest post from David Cushman, Managing Director of 90:10Group. Those of you who use the tools and techniques of social media monitoring to help with everything from strategy development to customer service to innovation to crisis and opportunity management are likely to conclude that both monitoring (and auditing) is becoming increasingly crucial to [...]

This is a short guest post from Murray Newlands, author of the Social Media Monitoring e-Book. Lots of people ask me ‘what is social media monitoring?’ and ‘how do you get started?’ so I created the Social Media Monitoring eBook as a beginners guide. In the days of Mad Men, brands were able to define [...]