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How to Plan Your Social Media Monitoring – Free Whitepaper

Our friends at Talkwalker have released a really useful new whitepaper, designed to help you prepare your social media monitoring and then what to do once you’ve reached the analysis stage. The whitepaper is split into three stages, making it easy to pick up tips and apply it to your social media monitoring: Define and [...]

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Social Media Monitoring Made Easy: An Interview with Talkwalker

Social Media Monitoring Made Easy: An Interview with Talkwalker

Talkwalker is a social media monitoring and analytics tool founded in 2009 and based in Luxembourg. After achieving great success in mainland Europe with clients such as Volkswagen and Ogilvy, they are now looking to break into the English speaking market. I recently caught up co-founder Christophe Folschette to find out what they have to offer. [...]

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Sentiment rebrand

‘Sentiment Metrics’ Undergoes Rebrand and Launches ‘Sentiment’

UK based social media monitoring platform, ‘Sentiment Metrics’, has undergone something of a rebrand and launched its new logo and website under the name ‘Sentiment’. Sentiment’s CEO, Leon Chaddock, explains the reason they dropped ‘Metrics’ from their name: “Our new brand reflects very much our focus towards helping our clients gain insight from, and communicate [...]

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Social Media Monitoring and the Rise of Social Customer Service

Social Media Monitoring and the Rise of Social Customer Service

PR and Marketing departments have been using social media monitoring for some time, but new research shows that customer service is rapidly catching up. In a recent Gleanster report, 73% of ‘Top Performers’ (the top 25% of those surveyed) identified Customer Service as a top reason to invest in social media monitoring – only 1% behind PR. Marketing [...]

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Videos and Presentations from Social Media Measurement and Monitoring 2013

Videos and Presentations from Social Media Measurement and Monitoring 2013

This year Our Social Times hosted Social Media Measurement and Monitoring 2013 in London for the third year. The feedback we’ve received has been incredible, so thank you to everyone who attended and to all of the fantastic speakers. For those of you that weren’t able to attend, we’ve uploaded the videos, shared the presentations and written up our notes. [...]

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Social Media Monitoring for Financial Services

Social Media Monitoring for Financial Services

Last week we hosted a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and insurance companies have made best use of social media monitoring. For those that weren’t able to attend, you can listen to the recording here or read on for [...]

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#Measure13 – The UK’s Leading Measurement Event – 26 – 27 March, London

#Measure13 – The UK’s Leading Measurement Event – 26 – 27 March, London

Social Media Measurement & Monitoring is back, one of our most popular events, on the 26th to 27th March in London. The two day event will feature the very best of the measurement & monitoring in one place. We’ll have a keynote from ‘The Queen of Measurement’ Katie Delahaye Paine along with insights from author and analyst Marshall [...]

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Choosing a Social Media Monitoring Tool

Choosing a Social Media Monitoring Tool

Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool. We were pleased to have an [...]

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Eavesdropping

Does Social Media Monitoring Invade Privacy?

It’s common practice for brands to monitor and listen in to what social media users are saying about them. It allows companies to solicit feedback about products or services, identify potential leads or offer social customer service. Yet recent research from NetBase and J.D.Power suggests that 51% of social media users want to talk about companies [...]

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Should we bother measuring sentiment?

Should we bother measuring sentiment?

Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data. During our recent social media monitoring webinar, Matt Rhodes from Fresh Networks argued that in order to gain actionable insights from sentiment you need to look beyond the basic level. [...]

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SocialBakers Influencers

Product Review: Using Socialbakers for Social Media Analytics

Socialbakers launched in 2008 and now claims to be one of the world’s leading social media analytics providers, with clients in over 75 countries worldwide. Their products include Analytics Pro, Builder Pro and Market Insights. We started using Analytics Pro earlier this year and thought we would share our experiences about what it offers and [...]

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Webinar: What to look for in a social media monitoring tool

Webinar: What to look for in a social media monitoring tool

On December 6th Our Social Times is hosting a free 1-hour webinar on ‘What to Look for in a Social Media Monitoring Tool‘. We have an excellent panel including Nathan Gilliatt, one of the world’s most experienced social media monitoring experts. Joining him will be Leon Chaddock, CEO of social media monitoring specialists Sentiment Metrics and our own Luke Brynley-Jones. You can [...]

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Engagor engagement options

Product Review: Using Engagor for Social Media Monitoring and Analytics

Engagor is a relative newcomer on the social media monitoring and social media management scene, but is definitely one to watch. Since the Belgian outfit was founded last year, the company has started to raise its profile – so we took a look at what they have to offer. Social Media Monitoring One of the [...]

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