Archive by Author

Research: Do Google +1s Impact Your Search Rankings?

Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s have any impact on rankings, I decided to run some similar experiments in order to give a more conclusive answer.

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Reputation Monitoring Case Study: British Gas

There is no dearth of warnings that every company, or service provider needs to heed the demands of its customers. Fail at this, and you fail in your business. But every now and then, we hear of stories where the lesson is learnt the hard way.

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Assassins Creed

Social Media Monitoring Discussion – 12th Oct, New York

I’ll be hosting Social Media Marketing & Monitoring 2011 in New York on 12th October. It will include an insightful session from social media monitoring company, Brandwatch, plus a discussion on Influencer Analysis & Engagement, led by Pierre-Loic Assayag, Founder & CEO of Traackr.

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The 3 Types of Social Media Monitoring Tools

The 3 Types of Social Media Monitoring Tools

I often get asked which social media monitoring tools I would recommend for particular businesses. Picking a solution isn’t easy and I would recommend going through an in-depth review of your requirements before spending any money.

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Finally: Proof that you don’t need to measure social media ROI

Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (below) which shows clearly that only 35%, little more than a third, [...]

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The State of Social Media Monitoring: Survey

This is a guest post from David Cushman, Managing Director of 90:10Group. Those of you who use the tools and techniques of social media monitoring to help with everything from strategy development to customer service to innovation to crisis and opportunity management are likely to conclude that both monitoring (and auditing) is becoming increasingly crucial to [...]

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Monitoring Book

Social Media Monitoring Book

This is a short guest post from Murray Newlands, author of the Social Media Monitoring e-Book. Lots of people ask me ‘what is social media monitoring?’ and ‘how do you get started?’ so I created the Social Media Monitoring eBook as a beginners guide. In the days of Mad Men, brands were able to define [...]

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The 5 best low cost social media monitoring tools

If you’re looking for the best low cost social media monitoring tool, this is our suggested list of the top five. We’ve tried and tested them all. If you use (or run) a good, low-cost service that isn’t listed, by all means add it to the comments below (stating why it’s good and how much [...]

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Boston Event

Social Media Monitoring Events – New York, London, San Francisco, Paris, Toronto

Our event partner, Influence People, is running another series of excellent social media marketing events in 2011, all of which cover social media monitoring and analysis. At last year’s events we had speakers from Google, eBay, MySpace, Klout, Radian6, Technorati, Compete, Ogilvy PR, Edelman PR, plus Chris Brogan, Brian Solis, Ben Parr, Loic Le Meur [...]

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5 Top Social Media Monitoring Blogs

There really aren’t that many blogs that focus exclusively on social media monitoring, but here are 5 others that do, or at least frequently post about social media listening and PR measurement issues: – Marshall Sponder’s analytics blog where he frequently posts his reviews and views on social media monitoring tools and services, plus general [...]

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