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How to Identify Fourquare Influencers by Analysing Check-in Data

How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts). Segmenting Foursquare check-in [...]

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Marshall Graph 2011-08-17_1540

Social media marketers prioritize “skills” over ROI

Social Marketers are much more interested in mastering chosen social marketing platforms, integrating social media with their existing campaigns, and forgoing for now measuring their social media ROI. This finding about the readjusted importance of ROI was totally unexpected.

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Social Media Analytics – Marshall Sponder

On Measuring Influence: A Snapshot from Social Media Analytics

This is the second in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). This post covers a brief history of influence analysis. You can read the introduction to this series here.

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Executive Outline of Social Media Analytics Book

Executive Outline of Social Media Analytics Book

This is the first in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). Over the coming weeks Marshall will be sharing excerpts from his book.

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