Social Media Monitoring Reviews

I’ll be hosting Social Media Marketing & Monitoring 2011 in New York on 12th October. It will include an insightful session from social media monitoring company, Brandwatch, plus a discussion on Influencer Analysis & Engagement, led by Pierre-Loic Assayag, Founder & CEO of Traackr.

This is a guest post from David Cushman, Managing Director of 90:10Group. Those of you who use the tools and techniques of social media monitoring to help with everything from strategy development to customer service to innovation to crisis and opportunity management are likely to conclude that both monitoring (and auditing) is becoming increasingly crucial to [...]

Our event partner, Influence People, is running another series of excellent social media marketing events in 2011, all of which cover social media monitoring and analysis. At last year’s events we had speakers from Google, eBay, MySpace, Klout, Radian6, Technorati, Compete, Ogilvy PR, Edelman PR, plus Chris Brogan, Brian Solis, Ben Parr, Loic Le Meur [...]

I get to see a lot of social media monitoring and measurement presentations. It’s an emerging discipline – so some are better than others, and some are plain wrong. But here’s a selection of the great and the good social media monitoring presentations from 2010: Making Sense of Twitter – Spotter – Nicolas Saintagne View [...]

Having spend a fascinating day in the company of many of France’s leading social media experts at Monitoring Social Media Paris last Friday. I got a pretty good picture of social media usage in France. Frédéric Montagnon, Director of Marketing at Wikio – one of Europe’s leading blogging portals, that also offers social media monitoring (and, [...]

Brian Solis (Founder, FutureWorks) will be keynoting at Monitoring Social Media 2010 (Paris) on 10th December. Here’s a preview of his presentation: Social media is inspiring a new genre of intelligence. With the abundance of listening and monitoring tools available today, businesses now have access to real-time insight and intelligence. The ability to know what [...]

A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement. We were lucky enough to have Katie Delayhaye Paine, aka the Queen of Measurement, as the keynote. She reiterated her belief that AVE (ad value equivalency) the traditional method [...]