Archive | Social Media Monitoring RSS feed for this section
white_paper_talkwalker_cover (1)

How to Plan Your Social Media Monitoring – Free Whitepaper

Our friends at Talkwalker have released a really useful new whitepaper, designed to help you prepare your social media monitoring and then what to do once you’ve reached the analysis stage. The whitepaper is split into three stages, making it easy to pick up tips and apply it to your social media monitoring: Define and [...]

Read more
Social Media Monitoring and the Rise of Social Customer Service

Social Media Monitoring and the Rise of Social Customer Service

PR and Marketing departments have been using social media monitoring for some time, but new research shows that customer service is rapidly catching up. In a recent Gleanster report, 73% of ‘Top Performers’ (the top 25% of those surveyed) identified Customer Service as a top reason to invest in social media monitoring – only 1% behind PR. Marketing [...]

Read more
Social Media Monitoring for Financial Services

Social Media Monitoring for Financial Services

Last week we hosted a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and insurance companies have made best use of social media monitoring. For those that weren’t able to attend, you can listen to the recording here or read on for [...]

Read more
#Measure13 – The UK’s Leading Measurement Event – 26 – 27 March, London

#Measure13 – The UK’s Leading Measurement Event – 26 – 27 March, London

Social Media Measurement & Monitoring is back, one of our most popular events, on the 26th to 27th March in London. The two day event will feature the very best of the measurement & monitoring in one place. We’ll have a keynote from ‘The Queen of Measurement’ Katie Delahaye Paine along with insights from author and analyst Marshall [...]

Read more
Choosing a Social Media Monitoring Tool

Choosing a Social Media Monitoring Tool

Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool. We were pleased to have an [...]

Read more
Eavesdropping

Does Social Media Monitoring Invade Privacy?

It’s common practice for brands to monitor and listen in to what social media users are saying about them. It allows companies to solicit feedback about products or services, identify potential leads or offer social customer service. Yet recent research from NetBase and J.D.Power suggests that 51% of social media users want to talk about companies [...]

Read more
Should we bother measuring sentiment?

Should we bother measuring sentiment?

Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data. During our recent social media monitoring webinar, Matt Rhodes from Fresh Networks argued that in order to gain actionable insights from sentiment you need to look beyond the basic level. [...]

Read more
Webinar: What to look for in a social media monitoring tool

Webinar: What to look for in a social media monitoring tool

On December 6th Our Social Times is hosting a free 1-hour webinar on ‘What to Look for in a Social Media Monitoring Tool‘. We have an excellent panel including Nathan Gilliatt, one of the world’s most experienced social media monitoring experts. Joining him will be Leon Chaddock, CEO of social media monitoring specialists Sentiment Metrics and our own Luke Brynley-Jones. You can [...]

Read more
Product Review: Using Agorapulse for Facebook Page Management

Product Review: Using Agorapulse for Facebook Page Management

Agorapulse is a Facebook Page management application that combines monitoring, analysis, ROI measurement and Engagement. It’s designed as an affordable solution to enable companies of any size to manage their Facebook presence and systematically increase engagement and fan numbers over time. You can read a simple review of Agorapulse here. For a more in-depth look [...]

Read more
Product Review: Using Sentiment Metrics for Social Media Monitoring

Product Review: Using Sentiment Metrics for Social Media Monitoring

Sentiment Metrics was launched in 2005. Headquartered in Farnborough, UK, Sentiment Metrics is lead by founder Leon Chaddock and Roger Chaddock. The company offerings include ‘Software as a Service’, Reporting and DATA/API. Social Media Monitoring Key Features Easy Configuration: Sentiment Metrics collects social conversation from different sources. The relevant mentions are presented in realtime. Gathering [...]

Read more