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Product Review: Using Sentiment Metrics for Social Media Monitoring

Product Review: Using Sentiment Metrics for Social Media Monitoring

Sentiment Metrics was launched in 2005. Headquartered in Farnborough, UK, Sentiment Metrics is lead by founder Leon Chaddock and Roger Chaddock. The company offerings include ‘Software as a Service’, Reporting and DATA/API. Social Media Monitoring Key Features Easy Configuration: Sentiment Metrics collects social conversation from different sources. The relevant mentions are presented in realtime. Gathering [...]

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Product Review: Using Brandwatch for Social Media Monitoring

Product Review: Using Brandwatch for Social Media Monitoring

Brandwatch (www.brandwatch.com) was founded and launched by Giles Palmer in August 2007. Giles continues to lead the company at the position of CEO, and is assisted by Fabrice Retkowsky who is the Chief Technical Officer and Bryan Tookey who is the Chief Operating Officer. Based out of Brighton in the UK, Brandwatch has undertaken continuous [...]

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Product Review: Using UberVu for Social Media Monitoring

Product Review: Using UberVu for Social Media Monitoring

UberVu was founded jointly by Dan Ciotu, Vladimir Oane and Dragos Ilinca in early 2008. Vladimir is the CEO of the company, Dan is the CTO and Dragos runs Marketing and Customer Development for the firm. Based out of London, the top team consists of about 10 members, and in the three years after inception, [...]

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How to Identify Fourquare Influencers by Analysing Check-in Data

How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts). Segmenting Foursquare check-in [...]

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Social Media Analytics – Marshall Sponder

On Measuring Influence: A Snapshot from Social Media Analytics

This is the second in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). This post covers a brief history of influence analysis. You can read the introduction to this series here.

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Assassins Creed

Social Media Monitoring Discussion – 12th Oct, New York

I’ll be hosting Social Media Marketing & Monitoring 2011 in New York on 12th October. It will include an insightful session from social media monitoring company, Brandwatch, plus a discussion on Influencer Analysis & Engagement, led by Pierre-Loic Assayag, Founder & CEO of Traackr.

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The 3 Types of Social Media Monitoring Tools

The 3 Types of Social Media Monitoring Tools

I often get asked which social media monitoring tools I would recommend for particular businesses. Picking a solution isn’t easy and I would recommend going through an in-depth review of your requirements before spending any money.

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Ubervu

The 5 best low cost social media monitoring tools

If you’re looking for the best low cost social media monitoring tool, this is our suggested list of the top five. We’ve tried and tested them all. If you use (or run) a good, low-cost service that isn’t listed, by all means add it to the comments below (stating why it’s good and how much [...]

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presentation

5 Top Social Media Monitoring Presentations

I get to see a lot of social media monitoring and measurement presentations. It’s an emerging discipline – so some are better than others, and some are plain wrong. But here’s a selection of the great and the good social media monitoring presentations from 2010: Making Sense of Twitter – Spotter – Nicolas Saintagne View [...]

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BrandWatch_Graph

Top 10 Tips for Social Media Monitoring

I was recently asked to provide my top ten tips for social media monitoring. It seemed a shame to write them down without sharing them more widely, so, here they are: Know why you’re monitoring – If you’re looking for insight, you need a tool that stores and cuts and slices large volumes of data. [...]

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