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How to Identify Fourquare Influencers by Analysing Check-in Data

How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts). Segmenting Foursquare check-in [...]

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social-search

Research: Do Google +1s Impact Your Search Rankings?

Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s have any impact on rankings, I decided to run some similar experiments in order to give a more conclusive answer.

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Marshall Graph 2011-08-17_1540

Social media marketers prioritize “skills” over ROI

Social Marketers are much more interested in mastering chosen social marketing platforms, integrating social media with their existing campaigns, and forgoing for now measuring their social media ROI. This finding about the readjusted importance of ROI was totally unexpected.

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MediaMix

Reputation Monitoring Case Study: British Gas

There is no dearth of warnings that every company, or service provider needs to heed the demands of its customers. Fail at this, and you fail in your business. But every now and then, we hear of stories where the lesson is learnt the hard way.

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Social Media Analytics – Marshall Sponder

On Measuring Influence: A Snapshot from Social Media Analytics

This is the second in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). This post covers a brief history of influence analysis. You can read the introduction to this series here.

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Executive Outline of Social Media Analytics Book

Executive Outline of Social Media Analytics Book

This is the first in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). Over the coming weeks Marshall will be sharing excerpts from his book.

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Assassins Creed

Social Media Monitoring Discussion – 12th Oct, New York

I’ll be hosting Social Media Marketing & Monitoring 2011 in New York on 12th October. It will include an insightful session from social media monitoring company, Brandwatch, plus a discussion on Influencer Analysis & Engagement, led by Pierre-Loic Assayag, Founder & CEO of Traackr.

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ROI-graph

Finally: Proof that you don’t need to measure social media ROI

Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (below) which shows clearly that only 35%, little more than a third, [...]

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Monitoring Book

Social Media Monitoring Book

This is a short guest post from Murray Newlands, author of the Social Media Monitoring e-Book. Lots of people ask me ‘what is social media monitoring?’ and ‘how do you get started?’ so I created the Social Media Monitoring eBook as a beginners guide. In the days of Mad Men, brands were able to define [...]

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blog image

5 Top Social Media Monitoring Blogs

There really aren’t that many blogs that focus exclusively on social media monitoring, but here are 5 others that do, or at least frequently post about social media listening and PR measurement issues: WebMetricsGuru.com – Marshall Sponder’s analytics blog where he frequently posts his reviews and views on social media monitoring tools and services, plus general [...]

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