Social Media Monitoring Reviews

This is a short guest post from Murray Newlands, author of the Social Media Monitoring e-Book. Lots of people ask me ‘what is social media monitoring?’ and ‘how do you get started?’ so I created the Social Media Monitoring eBook as a beginners guide. In the days of Mad Men, brands were able to define [...]

There really aren’t that many blogs that focus exclusively on social media monitoring, but here are 5 others that do, or at least frequently post about social media listening and PR measurement issues: WebMetricsGuru.com – Marshall Sponder’s analytics blog where he frequently posts his reviews and views on social media monitoring tools and services, plus general [...]

I get to see a lot of social media monitoring and measurement presentations. It’s an emerging discipline – so some are better than others, and some are plain wrong. But here’s a selection of the great and the good social media monitoring presentations from 2010: Making Sense of Twitter – Spotter – Nicolas Saintagne View [...]

Brian Solis (Founder, FutureWorks) will be keynoting at Monitoring Social Media 2010 (Paris) on 10th December. Here’s a preview of his presentation: Social media is inspiring a new genre of intelligence. With the abundance of listening and monitoring tools available today, businesses now have access to real-time insight and intelligence. The ability to know what [...]

Influencers are going to play a huge role in social media marketing over the next few years. I was recently asked my views on their growing role – so I figured I’d share my notes here. Let’s call it a brief introduction to influencers. What you feel is the most accurate definition of an influencer? [...]

I was recently asked to provide my top ten tips for social media monitoring. It seemed a shame to write them down without sharing them more widely, so, here they are: Know why you’re monitoring – If you’re looking for insight, you need a tool that stores and cuts and slices large volumes of data. [...]