How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts).

Segmenting Foursquare check-in data is much easier than segmenting other social media data as check-in data contains context, has some structure and is short, and I was able to take about 30% of the close to 20 million check-ins over the last 3 months and put them into one category or another.  Here’s some examples using an approach I developed around Radian6′s capabilities to find influential individuals.

College Influencers:

  1. @BigBoihttp://bigboi.com/292,536 Followers
  2. @tommytrc – http://www.tommytrc.com – 122,872 Followers
  3. @steelers      - http://www.steelers.com – 123,096 Followers

Restaurant / Dining out Influencers (turned out to be the same 3 people for Sports Influencers):

  1. @levarburtonhttp://levarburton.com – 1,659,114 Followers
  2. @Agent_M       – agentmlovestacos.com/ – 1,408,664 Followers
  3. @AmyJoMartin - digitalroyalty.com – 1,270,197 Followers

Museum Influencers:

  1. @CoryBookerhttp://www.facebook.com/corybooker -1,096,600 Followers
  2. @wallpapermag – http://www.wallpaper.com – 473,589 Followers
  3. @RYOtheSKYWALKER – http://www.bushhunter.jp/ – 293,341 Followers

To learn more, see this post at WebMetricsGuru.com or check out my Social Media Analytics book.

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