How to Plan Your Social Media Monitoring – Free Whitepaper

Our friends at Talkwalker have released a really useful new whitepaper, designed to help you prepare your social media monitoring and then what to do once you’ve reached the analysis stage. The whitepaper is split into three stages, making it easy to pick up tips and apply it to your social media monitoring:

  • Define and narrow down a search
  • Curate and evaluate the given results
  • Prepare meaningful analysis at hand of sentiment evaluation and keywords  

The whitepaper can be downloaded here.

It is designed to be a quick reference manual, created by Christope Folschette (Founder of Talkwalker) and Tapio Liller, Communications Consultant and co-author of the bestseller ‘PR on the Social Web’ (O’Reilly). The paper is designed for beginners starting out in social media and social media monitoring.

Download the whitepaper here and share your thoughts on the hashtag, #talkwalkerwp.


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