#Measure13 – The UK’s Leading Measurement Event – 26 – 27 March, London

Social Media Measurement & Monitoring is back, one of our most popular events, on the 26th to 27th March in London. The two day event will feature the very best of the measurement & monitoring in one place. We’ll have a keynote from ‘The Queen of Measurement’ Katie Delahaye Paine along with insights from author and analyst Marshall Sponder, web scientist Jacqui Taylor.

We’ll be having insightful up to the minute talks, in depth panel discussions, Q&A and a chance for you to have your views heard in ouropen mic session.

Topics Include:

  • Using Google Analytics to Measure the Value of Social Media
  • How to Measure Marketing Success on Instagram
  • Emerging Standards in Measurement
  • Tracking Leads Through Facebook
  • Astroturfing and The Rise of Fake Influencers
  • Discussion: Quality – The Forgotten Metric?
See the full programme and book here.
Conference Highlights include:

Keynote: Emerging Standards in Social Media Measurement
Katie Delahaye Paine – Chief Marketing Officer, News Group International

Katie specialises in helping organisations to measure social media engagement and the value of online relationships. From her PR roots, she has developed a hard-hitting and logical approach to measurement that can be applied across PR, marketing and communications. In this keynote she will explain the core principles of social media measurement, both theory and practice.

Social Measurement and the Data Explosion
Jacqui Taylor – CEO, Flying Binary

Social Data has moved beyond the boundaries of the customer facing departments of organisations and is starting to play a leading role in driving business strategy. This is creating an opportunity for specialists to maximise the impact of social data, both on external and internal communications. In this fascinating session Jacqui will explain the trends that are emerging which will influence the way organisations operate. She will also demonstrate how don’t need to be a “data expert” to be part of this opportunity.

Astroturfing and the Rise of Fake Influencers
Lutz Finger – Co Founder, Fisheye Analytics

As social media measurement norms emerge, enterprising individuals have learned to ‘game’ the system to appear more influential than they actually are; a practice known as “Astroturfing”. In this unique presentation, Lutz will analyse public discussion acrosss social media and, citing examples such as the woman2drive campaign in Saudi Arabia and Occupy Wall Street Campaign, explain how to distinguish between fake and real attempts at influence.

Measuring What Matters on Instagram
Gabriel Hubert – Co-Founder & CEO, Nitrogram

Over 90 million people and brands are now actively using Instagram to share photos and information. But with all marketing activities, organisations need to know how to measure the success of their activities on the platform. Join Gabriel for this exploration of Instagram, it’s rules, specificities and metrics.

See more highlights on the site.

The workshop on day one will be hosted by a team of expert facilitators. Delegates will complete a personal workbook, set goals, choose metrics, analyse platforms, discuss challenges, complete practical tasks and create their own Measurement Framework. Workshop Highlights and Tickets

We hope you can join us this month to learn all there is to know about one of the most important topics in social. Book tickets here, limited places left so early booking is advised.


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