AN ESSENTIAL EVENT FOR DIGITAL PR AND MARKETING PROFESSIONALS
Agenda
- 8.30am Arrival, Tea & Coffee
- 9.00am Welcome & Introduction
Luke Brynley-Jones, Founder, Our Social Times
- 9.10am Refined Social Data Changes Everything You Ever Thought About Marketing
Alan Moore, Author & Founder of SMLXL
- 9.30am Social Media Monitoring for Major Brands
Neville Hobson, Head of Social Media, WeissComm Group
- 9.50am After Brand: Listening and Organisations
Antony Mayfield, VP, Head of Global Media, iCrossing
- 10.10am Q&A Session
- 10.30am Break for coffee & real-time conversation
- 10.50am The Business Case for Social Media Monitoring
Ann Longley, Digital Strategy Director, Mediaedge: CIA
- 11.15am Knowing Who Matters: Discovering and Analysing Influence
Marshall Manson, Director of Digital Strategy, Edelman EMEA
- 11.40am Behind the Scenes in Reputation Management: What Really Happens Inside Large Organisations
Katy Howell, Managing Director, Immediate Future
- 12.05pm Getting Started with Social Media: STA Travel Case Study
Celia Pronto, Marketing Director, STA Travel
- 12.30pm Panel Discussion: The ROI of Social Media Monitoring
(Chair) David Cushman, Managing Director, 90:10 Group
Chris Quigley, Co-founder, Rubber Republic
Matt Atkinson, Group CEO, EHS Brann
Tommi Leitonen, CEO, Whitevector
Jon Moody, ASOMO - 1.00pm Break for lunch, emails & fresh air
- 1.50pm Social Networking Data: The Vital Ingredient for 360 Customer Understanding
Paul Alexander, CEO, Beyond Analysis
- 2.15pm The Truth About Social Media Data>
Giles Palmer, Founder & Managing Director, Brandwatch
- 2.40pm The Price of Knowledge: Free vs. Paid Monitoring Tools
Brad Little, Director, Industry Solutions Online, Nielsen
- 3.05pm Panel Discussion: What's Wrong with Social Media Monitoring Services?
(Chair) Jos Smith, Managing Partner, UbaGLU
Mark Rogers, Managing Director, Market Sentinel
Nick Koudas, Founder & Managing Director, Sysomos
Amelia Torode, Director of Innovation & Strategy, VCCP
Asi Sharabi, Head of Hypersocial, Hyper London
- 15.40pm Afternoon nap, tea & biscuits
- 4.00pm The Power of Listening & Responding: Skype
Robin Grant, Managing Director, We Are Social
- 4.25pm Surviving in iPhone Territory: A Competitive Analysis of the Launch of the HTC G1
Chris Thomas, Head of Research, The Conversation Group (TCG)
- 4.50pm The Future of Social Media Monitoring:
(Chair) Neville Hobson
Marshall Sponder, Founder, Webmetricsguru
Matthäus Krzykowski, Reporter, VentureBeat
Philip Sheldrake, Founder, Influence Crowd
Andrew Grill, Digital Strategist, LondonCalling
- 5.20pm Wrap up & Close
Neville Hobson & Luke Brynley-Jones
- 5.30pm Networking & Drinks
Neville Hobson & Luke Brynley-Jones
Speakers & Panelists
Matt Atkinson
Group CEO, EHS Brann
An online communications expert with 20 years' experience, Matt heads up one of the UK's largest and most successful digital agencies. His clients include Heinz, Oxfam and the British Heart Foundation.
Group CEO, EHS Brann
An online communications expert with 20 years' experience, Matt heads up one of the UK's largest and most successful digital agencies. His clients include Heinz, Oxfam and the British Heart Foundation.
Paul Alexander
CEO, Beyond Analysis
Paul is an industry expert who helps leading brands to harness the value of their retail and consumer data. He is particularly interested in tracking social media interactions through to purchase behaviour. Paul's clients include B&Q, Waitrose and Flight Centre.
CEO, Beyond Analysis
Paul is an industry expert who helps leading brands to harness the value of their retail and consumer data. He is particularly interested in tracking social media interactions through to purchase behaviour. Paul's clients include B&Q, Waitrose and Flight Centre.
Luke Brynley-Jones
Founder, Our Social Times
(Host) Social media consultant, entrepreneur and product manager, Luke made his name creating social networks, such as etribes and Trutap. He now consults with various agencies and teaches social media marketing for the University of Essex.
Founder, Our Social Times
(Host) Social media consultant, entrepreneur and product manager, Luke made his name creating social networks, such as etribes and Trutap. He now consults with various agencies and teaches social media marketing for the University of Essex.
David Cushman
Director of Social Media, Brando Social
A highly respected thought leader and strategist in social media, David is the author of The Power of the Network and his blog, FasterFuture, is ranked among the top 20 marketing blogs in the UK.
Director of Social Media, Brando Social
A highly respected thought leader and strategist in social media, David is the author of The Power of the Network and his blog, FasterFuture, is ranked among the top 20 marketing blogs in the UK.
Robin Grant
Managing Director, We Are Social
A 14-year veteran of digital marketing, Robin has run campaigns for Eurostar, Shell, Canon, Skype and Ford. He is a founding member of the governing council of WOM UK and a member of the IAB's Social Media Council.
Managing Director, We Are Social
A 14-year veteran of digital marketing, Robin has run campaigns for Eurostar, Shell, Canon, Skype and Ford. He is a founding member of the governing council of WOM UK and a member of the IAB's Social Media Council.
Andrew Grill
Digital Strategist
Andrew is a sought-after presenter on social media & mobile technologies and the founder of LondonCalling.mobi. He helps leading brands and agencies in London understand social media.
Digital Strategist
Andrew is a sought-after presenter on social media & mobile technologies and the founder of LondonCalling.mobi. He helps leading brands and agencies in London understand social media.
Neville Hobson
Blogger and podcaster
One of Europe's leading early adopters, Neville writes a hugely popular blog and co-presents The Hobson & Holtz Report podcast. In July 2009, Cision UK ranked NevilleHobson.com as the #1 PR blog in the UK.
Blogger and podcaster
One of Europe's leading early adopters, Neville writes a hugely popular blog and co-presents The Hobson & Holtz Report podcast. In July 2009, Cision UK ranked NevilleHobson.com as the #1 PR blog in the UK.
Katy Howell
Managing Director, Immediate Future
Katy is a highly experienced digital PR professional with clients such as Sony Europe, BT, Diageo, BBC and Mirror Group. She manages the online PR diploma module for the Institute of Direct Marketing and is a regular conference speaker.
Managing Director, Immediate Future
Katy is a highly experienced digital PR professional with clients such as Sony Europe, BT, Diageo, BBC and Mirror Group. She manages the online PR diploma module for the Institute of Direct Marketing and is a regular conference speaker.
Matthäus Krzykowski
Reporter, VentureBeat
A freelance writer for VentureBeat, mainly covering the mobile space, Matthäus is also a startup founder, consultant, conference organiser and regular speaker on the global circuit. His latest project involves social media monitoring.
Reporter, VentureBeat
A freelance writer for VentureBeat, mainly covering the mobile space, Matthäus is also a startup founder, consultant, conference organiser and regular speaker on the global circuit. His latest project involves social media monitoring.
Nick Koudas
Founder & CEO, Sysomos
Nick recently founded Sysomos, a leading social media analytics provider. He holds a PhD in computer science and he is a faculty member at the University of Toronto. He was previously a principal member of technical staff at AT&T's research labs.
Founder & CEO, Sysomos
Nick recently founded Sysomos, a leading social media analytics provider. He holds a PhD in computer science and he is a faculty member at the University of Toronto. He was previously a principal member of technical staff at AT&T's research labs.
Brad Little
Director, Industry Solutions, Nielsen Buzzmetrics
Brad heads up Nielsen’s Industry Solutions team, working with Nielsen Online’s advertiser clients. He also leads the research and consulting aspects of Nielsen’s social media monitoring service, BuzzMetrics.
Director, Industry Solutions, Nielsen Buzzmetrics
Brad heads up Nielsen’s Industry Solutions team, working with Nielsen Online’s advertiser clients. He also leads the research and consulting aspects of Nielsen’s social media monitoring service, BuzzMetrics.
Ann Longley
Digital Strategy Director at Mediaedge: CIA
Ann Longley is Digital Strategy Director at MediaEdge:CIA, part of WPP. She provides buzz monitoring services for a range of MEC clients and regularly conducts supplier reviews. She is an engaging speaker and recently provided the keynote at C21's Social Media Forum.
Digital Strategy Director at Mediaedge: CIA
Ann Longley is Digital Strategy Director at MediaEdge:CIA, part of WPP. She provides buzz monitoring services for a range of MEC clients and regularly conducts supplier reviews. She is an engaging speaker and recently provided the keynote at C21's Social Media Forum.
Tommi Lehtonen
Founder and CEO, Whitevector
An entrepreneur with 10 years of digital marketing experience, in 2006 Tommi founded Whitevector, the social media analytics and brand marketing company. His clients include Pfizer and The Parliament of Finland.
Founder and CEO, Whitevector
An entrepreneur with 10 years of digital marketing experience, in 2006 Tommi founded Whitevector, the social media analytics and brand marketing company. His clients include Pfizer and The Parliament of Finland.
Marshall Manson
Marshall Manson, Director of Digital Strategy, Edelman EMEA
A pioneer in the field of online strategy, reputation management, crisis management, advocacy and engagement, Marshall's clients have included Shell, HP and English Heritage. He was formerly Vice-President of Digital Public Affairs for Edelman in the US.
Marshall Manson, Director of Digital Strategy, Edelman EMEA
A pioneer in the field of online strategy, reputation management, crisis management, advocacy and engagement, Marshall's clients have included Shell, HP and English Heritage. He was formerly Vice-President of Digital Public Affairs for Edelman in the US.
Anthony Mayfield
VP, Head of Global Media, iCrossing
Antony is an innovator in the world of online marketing and communications. His team was responsible iCrossing's NetworkSense Mapping tool, which helps brands visualise their connections with social networks. He was formerly a Director in the Bell Pottinger Group.
VP, Head of Global Media, iCrossing
Antony is an innovator in the world of online marketing and communications. His team was responsible iCrossing's NetworkSense Mapping tool, which helps brands visualise their connections with social networks. He was formerly a Director in the Bell Pottinger Group.
Alan Moore
Author and speaker
Co-author of Communities Dominate Brands and Social Media Marketing, Alan is a well-known thinker and speaker. He is also a board director of the Social Marketing Intelligence Company Xtract and founder of the Engagement Communication Consultancy, SMLXL.
Author and speaker
Co-author of Communities Dominate Brands and Social Media Marketing, Alan is a well-known thinker and speaker. He is also a board director of the Social Marketing Intelligence Company Xtract and founder of the Engagement Communication Consultancy, SMLXL.
Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.
Celia Pronto
Marketing Director, STA Travel
Celia oversees the brand and marketing strategy at STA Travel. She has previously worked at Unilever, Rank and InterContinental Hotels Group (IHG). She considers herself a 'geek marketer' and is particularly interested in social media and emerging technologies.
Marketing Director, STA Travel
Celia oversees the brand and marketing strategy at STA Travel. She has previously worked at Unilever, Rank and InterContinental Hotels Group (IHG). She considers herself a 'geek marketer' and is particularly interested in social media and emerging technologies.
Chris Quigley
Co-founder Rubber Republic
Chris heads up specialist viral agency Rubber Republic. He has spent the past 8 years running and monitoring social media campaigns for clients such as Paramount Pictures, Sony Entertainment Europe, JVC and Warner Music.
Co-founder Rubber Republic
Chris heads up specialist viral agency Rubber Republic. He has spent the past 8 years running and monitoring social media campaigns for clients such as Paramount Pictures, Sony Entertainment Europe, JVC and Warner Music.
Asi Sharabi
Head of Hypersocial, Hyper London
Social psychologist and social media strategist, Asi’s clients include Nokia, Cadbury, Huggies and More Th>n. He is a keen blogger and a regular lecturer at the London School of Economics and the ICA.
Head of Hypersocial, Hyper London
Social psychologist and social media strategist, Asi’s clients include Nokia, Cadbury, Huggies and More Th>n. He is a keen blogger and a regular lecturer at the London School of Economics and the ICA.
Jos Smith
Managing Partner, UbaGLU
Formerly Head of Interactive for Cadbury plc, in 2009 Jos co-founded UbaGLU - a media neutral consultancy helping organisations work effectively in today’s complex digital world.
Managing Partner, UbaGLU
Formerly Head of Interactive for Cadbury plc, in 2009 Jos co-founded UbaGLU - a media neutral consultancy helping organisations work effectively in today’s complex digital world.
Philip Sheldrake
Founder & Partner, Influence Crowd LLP
Author of "The Social Web Analytics eBook 2008", Philip recently founded Influence Crowd LLP, which works with analytics vendors to help integrate their processes into board level decision making.
Founder & Partner, Influence Crowd LLP
Author of "The Social Web Analytics eBook 2008", Philip recently founded Influence Crowd LLP, which works with analytics vendors to help integrate their processes into board level decision making.
Marshall Sponder
Analyst, Artist & Blogger
The founder of Webmetricsguru.com, an industry blog about web analytics, social media and search marketing, Marshall writes a monthly column for Entrepreneur.com and is an Emeritus Director of Social Media at the Web Analytics Association. He also runs his own analytics consultancy, Now-Seo.
Analyst, Artist & Blogger
The founder of Webmetricsguru.com, an industry blog about web analytics, social media and search marketing, Marshall writes a monthly column for Entrepreneur.com and is an Emeritus Director of Social Media at the Web Analytics Association. He also runs his own analytics consultancy, Now-Seo.
Amelia Torode
Director of Strategy and Innovation
A highly experienced digital strategist, Amelia's award-winning 'Meerkat' campaign for Comparethemarket.com achieved huge success by capitalising on social media. Her other clients include 02, Dyson and the 2012 Olympics.
Director of Strategy and Innovation
A highly experienced digital strategist, Amelia's award-winning 'Meerkat' campaign for Comparethemarket.com achieved huge success by capitalising on social media. Her other clients include 02, Dyson and the 2012 Olympics.
Chris Thomas
Head of Research, The Conversation Group
Chris heads up the research team at The Conversation Group. He recently produced a fascinating competitive analysis of the launch of the first Google Android handset, based purely on social media monitoring.
Head of Research, The Conversation Group
Chris heads up the research team at The Conversation Group. He recently produced a fascinating competitive analysis of the launch of the first Google Android handset, based purely on social media monitoring.
Mark Rogers
Co-founder, Market Sentinel
One of the UK's most experienced social media monitoring experts, Mark's clients at Market Sentinel include BUPA, Yahoo! Europe and Avis. He was previously a TV Producer and Commissionning Editor of BBC Online.
Co-founder, Market Sentinel
One of the UK's most experienced social media monitoring experts, Mark's clients at Market Sentinel include BUPA, Yahoo! Europe and Avis. He was previously a TV Producer and Commissionning Editor of BBC Online.
Organised and hosted by Our Social Times, the social media and events company. For more information email info@oursocialtimes.com or call +44 (0)7939 016179. Visit our website for full ticket Terms & Conditions.
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