Giles Palmer

Social Media Monitoring Tips, Tricks and Challenges: Interview with Giles Palmer, CEO and Founder of Brandwatch

Giles Palmer began developing Brandwatch in 2005 and it has gone on to become one of the world’s leading Social Media Monitoring companies. With new offices in Europe and the US, their reach is spreading across the globe. I recently caught up with him to discuss these latest developments and find out what else is [...]

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The Future of Social Media Monitoring: Interview with Leon Chaddock, MD of Sentiment Metrics

The Future of Social Media Monitoring: Interview with Leon Chaddock, MD of Sentiment Metrics

As founder and Managing Director of Sentiment Metrics, Leon Chaddock is one of the leaders in the social media monitoring and analysis space. Today, he works with over 400 clients globally, including many of the world’s leading brands – so I met with him recently to learn more about his company and his views on [...]

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Product Review: Using Engage Sciences for Social Media Campaign Management

Product Review: Using Engage Sciences for Social Media Campaign Management

EngageSciences was formed in December 2009 and is headquartered in Oxford, United Kingdom. The founders of EngageSciences are Richard Jones, Lee Shepstone and Iain Short. This social marketing technology company is focuses on managing facebook and twitter campaigns that attract followers and convert them into ardent fans. Key Features Engagement Options: A social media presence [...]

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Product Review: Using Agorapulse for Facebook Page Management

Product Review: Using Agorapulse for Facebook Page Management

Agorapulse is a Facebook Page management application that combines monitoring, analysis, ROI measurement and Engagement. It’s designed as an affordable solution to enable companies of any size to manage their Facebook presence and systematically increase engagement and fan numbers over time. You can read a simple review of Agorapulse here. For a more in-depth look [...]

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Product Review: Using Sentiment Metrics for Social Media Monitoring

Product Review: Using Sentiment Metrics for Social Media Monitoring

Sentiment Metrics was launched in 2005. Headquartered in Farnborough, UK, Sentiment Metrics is lead by founder Leon Chaddock and Roger Chaddock. The company offerings include ‘Software as a Service’, Reporting and DATA/API. Social Media Monitoring Key Features Easy Configuration: Sentiment Metrics collects social conversation from different sources. The relevant mentions are presented in realtime. Gathering [...]

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Product Review: Using Brandwatch for Social Media Monitoring

Product Review: Using Brandwatch for Social Media Monitoring

Brandwatch (www.brandwatch.com) was founded and launched by Giles Palmer in August 2007. Giles continues to lead the company at the position of CEO, and is assisted by Fabrice Retkowsky who is the Chief Technical Officer and Bryan Tookey who is the Chief Operating Officer. Based out of Brighton in the UK, Brandwatch has undertaken continuous [...]

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Product Review: Using UberVu for Social Media Monitoring

Product Review: Using UberVu for Social Media Monitoring

UberVu was founded jointly by Dan Ciotu, Vladimir Oane and Dragos Ilinca in early 2008. Vladimir is the CEO of the company, Dan is the CTO and Dragos runs Marketing and Customer Development for the firm. Based out of London, the top team consists of about 10 members, and in the three years after inception, [...]

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How to Identify Fourquare Influencers by Analysing Check-in Data

How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts). Segmenting Foursquare check-in [...]

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social-search

Research: Do Google +1s Impact Your Search Rankings?

Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s have any impact on rankings, I decided to run some similar experiments in order to give a more conclusive answer.

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Marshall Graph 2011-08-17_1540

Social media marketers prioritize “skills” over ROI

Social Marketers are much more interested in mastering chosen social marketing platforms, integrating social media with their existing campaigns, and forgoing for now measuring their social media ROI. This finding about the readjusted importance of ROI was totally unexpected.

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