Tag Archives: influencer analysis
How to Identify Fourquare Influencers by Analysing Check-in Data

How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts). Segmenting Foursquare check-in [...]

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Social Media Analytics – Marshall Sponder

On Measuring Influence: A Snapshot from Social Media Analytics

This is the second in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). This post covers a brief history of influence analysis. You can read the introduction to this series here.

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