Tag Archives: Sentiment Metrics
Choosing a Social Media Monitoring Tool

Choosing a Social Media Monitoring Tool

Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool. We were pleased to have an [...]

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The Future of Social Media Monitoring: Interview with Leon Chaddock, MD of Sentiment Metrics

The Future of Social Media Monitoring: Interview with Leon Chaddock, MD of Sentiment Metrics

As founder and Managing Director of Sentiment Metrics, Leon Chaddock is one of the leaders in the social media monitoring and analysis space. Today, he works with over 400 clients globally, including many of the world’s leading brands – so I met with him recently to learn more about his company and his views on [...]

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