Tag Archives: social customer service
Sentiment rebrand

‘Sentiment Metrics’ Undergoes Rebrand and Launches ‘Sentiment’

UK based social media monitoring platform, ‘Sentiment Metrics’, has undergone something of a rebrand and launched its new logo and website under the name ‘Sentiment’. Sentiment’s CEO, Leon Chaddock, explains the reason they dropped ‘Metrics’ from their name: “Our new brand reflects very much our focus towards helping our clients gain insight from, and communicate [...]

Read more
Social Media Monitoring and the Rise of Social Customer Service

Social Media Monitoring and the Rise of Social Customer Service

PR and Marketing departments have been using social media monitoring for some time, but new research shows that customer service is rapidly catching up. In a recent Gleanster report, 73% of ‘Top Performers’ (the top 25% of those surveyed) identified Customer Service as a top reason to invest in social media monitoring – only 1% behind PR. Marketing [...]

Read more