Tag Archives: social media analytics
Social Media Monitoring Made Easy: An Interview with Talkwalker

Social Media Monitoring Made Easy: An Interview with Talkwalker

Talkwalker is a social media monitoring and analytics tool founded in 2009 and based in Luxembourg. After achieving great success in mainland Europe with clients such as Volkswagen and Ogilvy, they are now looking to break into the English speaking market. I recently caught up co-founder Christophe Folschette to find out what they have to offer. [...]

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SocialBakers Influencers

Product Review: Using Socialbakers for Social Media Analytics

Socialbakers launched in 2008 and now claims to be one of the world’s leading social media analytics providers, with clients in over 75 countries worldwide. Their products include Analytics Pro, Builder Pro and Market Insights. We started using Analytics Pro earlier this year and thought we would share our experiences about what it offers and [...]

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Product Review: Using Sentiment Metrics for Social Media Monitoring

Product Review: Using Sentiment Metrics for Social Media Monitoring

Sentiment Metrics was launched in 2005. Headquartered in Farnborough, UK, Sentiment Metrics is lead by founder Leon Chaddock and Roger Chaddock. The company offerings include ‘Software as a Service’, Reporting and DATA/API. Social Media Monitoring Key Features Easy Configuration: Sentiment Metrics collects social conversation from different sources. The relevant mentions are presented in realtime. Gathering [...]

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Product Review: Using Brandwatch for Social Media Monitoring

Product Review: Using Brandwatch for Social Media Monitoring

Brandwatch (www.brandwatch.com) was founded and launched by Giles Palmer in August 2007. Giles continues to lead the company at the position of CEO, and is assisted by Fabrice Retkowsky who is the Chief Technical Officer and Bryan Tookey who is the Chief Operating Officer. Based out of Brighton in the UK, Brandwatch has undertaken continuous [...]

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Product Review: Using UberVu for Social Media Monitoring

Product Review: Using UberVu for Social Media Monitoring

UberVu was founded jointly by Dan Ciotu, Vladimir Oane and Dragos Ilinca in early 2008. Vladimir is the CEO of the company, Dan is the CTO and Dragos runs Marketing and Customer Development for the firm. Based out of London, the top team consists of about 10 members, and in the three years after inception, [...]

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How to Identify Fourquare Influencers by Analysing Check-in Data

How to Identify Fourquare Influencers by Analysing Check-in Data

When people use Foursquare to check-in to a location they often leave a visible trail of their likes and interests that can be analyzed using Social Media Analytics, especially if the check-in is echoed on Twitter (many Foursquare and Twitter accounts are linked, providing public access to check-ins of the linked accounts). Segmenting Foursquare check-in [...]

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Social Media Analytics – Marshall Sponder

On Measuring Influence: A Snapshot from Social Media Analytics

This is the second in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). This post covers a brief history of influence analysis. You can read the introduction to this series here.

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Executive Outline of Social Media Analytics Book

Executive Outline of Social Media Analytics Book

This is the first in a series of guest posts from Marshall Sponder, author of Social Media Analytics (2011 McGraw Hill). Over the coming weeks Marshall will be sharing excerpts from his book.

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