Social Media Monitoring and Measurement

This year Our Social Times hosted Social Media Measurement and Monitoring 2013 in London for the third year. The feedback we’ve received has been incredible, so thank you to everyone who attended and to all of the fantastic speakers. For those of you that weren’t able to attend, we’ve uploaded the videos, shared the presentations and written up our notes. [...]

Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (below) which shows clearly that only 35%, little more than a third, [...]