Tag Archives: social media monitoring
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How to Plan Your Social Media Monitoring – Free Whitepaper

Our friends at Talkwalker have released a really useful new whitepaper, designed to help you prepare your social media monitoring and then what to do once you’ve reached the analysis stage. The whitepaper is split into three stages, making it easy to pick up tips and apply it to your social media monitoring: Define and [...]

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Social Media Monitoring and the Rise of Social Customer Service

Social Media Monitoring and the Rise of Social Customer Service

PR and Marketing departments have been using social media monitoring for some time, but new research shows that customer service is rapidly catching up. In a recent Gleanster report, 73% of ‘Top Performers’ (the top 25% of those surveyed) identified Customer Service as a top reason to invest in social media monitoring – only 1% behind PR. Marketing [...]

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Social Media Monitoring for Financial Services

Social Media Monitoring for Financial Services

Last week we hosted a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and insurance companies have made best use of social media monitoring. For those that weren’t able to attend, you can listen to the recording here or read on for [...]

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Eavesdropping

Does Social Media Monitoring Invade Privacy?

It’s common practice for brands to monitor and listen in to what social media users are saying about them. It allows companies to solicit feedback about products or services, identify potential leads or offer social customer service. Yet recent research from NetBase and J.D.Power suggests that 51% of social media users want to talk about companies [...]

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Should we bother measuring sentiment?

Should we bother measuring sentiment?

Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data. During our recent social media monitoring webinar, Matt Rhodes from Fresh Networks argued that in order to gain actionable insights from sentiment you need to look beyond the basic level. [...]

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Webinar: What to look for in a social media monitoring tool

Webinar: What to look for in a social media monitoring tool

On December 6th Our Social Times is hosting a free 1-hour webinar on ‘What to Look for in a Social Media Monitoring Tool‘. We have an excellent panel including Nathan Gilliatt, one of the world’s most experienced social media monitoring experts. Joining him will be Leon Chaddock, CEO of social media monitoring specialists Sentiment Metrics and our own Luke Brynley-Jones. You can [...]

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Giles Palmer

Social Media Monitoring Tips, Tricks and Challenges: Interview with Giles Palmer, CEO and Founder of Brandwatch

Giles Palmer began developing Brandwatch in 2005 and it has gone on to become one of the world’s leading Social Media Monitoring companies. With new offices in Europe and the US, their reach is spreading across the globe. I recently caught up with him to discuss these latest developments and find out what else is [...]

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The Future of Social Media Monitoring: Interview with Leon Chaddock, MD of Sentiment Metrics

The Future of Social Media Monitoring: Interview with Leon Chaddock, MD of Sentiment Metrics

As founder and Managing Director of Sentiment Metrics, Leon Chaddock is one of the leaders in the social media monitoring and analysis space. Today, he works with over 400 clients globally, including many of the world’s leading brands – so I met with him recently to learn more about his company and his views on [...]

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Product Review: Using Engage Sciences for Social Media Campaign Management

Product Review: Using Engage Sciences for Social Media Campaign Management

EngageSciences was formed in December 2009 and is headquartered in Oxford, United Kingdom. The founders of EngageSciences are Richard Jones, Lee Shepstone and Iain Short. This social marketing technology company is focuses on managing facebook and twitter campaigns that attract followers and convert them into ardent fans. Key Features Engagement Options: A social media presence [...]

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Product Review: Using Sentiment Metrics for Social Media Monitoring

Product Review: Using Sentiment Metrics for Social Media Monitoring

Sentiment Metrics was launched in 2005. Headquartered in Farnborough, UK, Sentiment Metrics is lead by founder Leon Chaddock and Roger Chaddock. The company offerings include ‘Software as a Service’, Reporting and DATA/API. Social Media Monitoring Key Features Easy Configuration: Sentiment Metrics collects social conversation from different sources. The relevant mentions are presented in realtime. Gathering [...]

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