Tag Archives: social media ROI
Marshall Graph 2011-08-17_1540

Social media marketers prioritize “skills” over ROI

Social Marketers are much more interested in mastering chosen social marketing platforms, integrating social media with their existing campaigns, and forgoing for now measuring their social media ROI. This finding about the readjusted importance of ROI was totally unexpected.

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Finally: Proof that you don’t need to measure social media ROI

Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (below) which shows clearly that only 35%, little more than a third, [...]

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