This is a guest post from David Cushman, Managing Director of 90:10Group.
Those of you who use the tools and techniques of social media monitoring to help with everything from strategy development to customer service to innovation to crisis and opportunity management are likely to conclude that both monitoring (and auditing) is becoming increasingly crucial to organisations large and small. However:
- How much time, effort and hard cash is being spent on it?
- How seriously is it being taken by businesses?
- How many are getting what they could from it?
Well, here’s your chance to help shape a shared understanding of the state of social media monitoring today. The survey below asks eight key questions – please join in and please share with your clients. The results will be widely distributed as soon as they become significant. Please share it as widely as you are able.